“We are very excited to collaborate with a partner like Zynga to expand our support for young people in the LGBTQ+ community through gaming,” said Morgan Cohn, strategic partnerships manager at the It Gets Better Project, in a statement.

“It’s our love note to the LGBTQ+ community around the world who enjoy our games, and a celebration of the identities of the developers who make our games.” “Inclusivity doesn’t just happen – it has to be intentional, which is why the annual Play With Pride initiative is so important to us,” said Lad Geake, zPride co-lead, in a statement. You can hear the powerful stories of how six LGBTQ+ employees are creating a more inclusive and welcoming environment in gaming and beyond on Zynga’s blog, and in these Twitch and YouTube videos. On top of that, zPride, a Zynga employee resource group, and Take-Two Interactive, the parent company of Zynga, will also be contributing a combined $50,000 as part of the collaboration.įor this year’s “Play With Pride” campaign, Zynga launched its first-ever Pride Month website, featuring joint activities with the It Gets Better Project, in-game events, and employee spotlights. In honor of Pride Month, Zynga has partnered with the It Gets Better Project, a nonprofit connecting LGBTQ+ youths worldwide. Are you looking to showcase your brand in front of the brightest minds of the gaming industry? Consider getting a custom GamesBeat sponsorship.

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